{"id":18299,"date":"2024-05-21T10:23:40","date_gmt":"2024-05-21T10:23:40","guid":{"rendered":"https:\/\/ikp.at\/?page_id=18299"},"modified":"2026-03-09T10:36:00","modified_gmt":"2026-03-09T10:36:00","slug":"influencer-marketing","status":"publish","type":"page","link":"https:\/\/ikp.at\/de\/leistungen\/influencer-marketing\/","title":{"rendered":"Influencer Marketing"},"content":{"rendered":"<p>[vc_row full_width=&#8220;stretch_row_content_no_spaces&#8220;][vc_column]\n        <div id=\"page-title\" class=\" wpb_animate_when_almost_visible wpb_fadeIn fadeIn\">\n            <div class=\"page-title-inner\">\n                <div class=\"page-title-content\"><h1 class=\"title\">Influencer<br><span>Marketing<\/span><\/h1><\/div>\n                <div class=\"page-title-img-wrapper\"><img decoding=\"async\" class=\"page-title-img wpb_animate_when_almost_visible wpb_fadeInRight fadeInRight\" src=\"https:\/\/ikp.at\/wp-content\/uploads\/2024\/03\/034_20230328_web.jpg\" alt=\"\"><\/div>\n            <\/div>\n        <\/div>[\/vc_column][\/vc_row][vc_row content_placement=&#8220;bottom&#8220; el_class=&#8220;section&#8220;][vc_column offset=&#8220;vc_col-lg-8 vc_col-md-10&#8243;][vc_column_text css_animation=&#8220;fadeIn&#8220; css=&#8220;&#8220; el_class=&#8220;p-large&#8220;]Marken-Fit &amp; Authentizit\u00e4t[\/vc_column_text][vc_column_text css_animation=&#8220;fadeIn&#8220; css=&#8220;&#8220;]Ob auf Instagram, TikTok, Facebook oder YouTube \u2013 in der heutigen schnelllebigen und digital vernetzten Welt spielen Influencer*innen eine zentrale Rolle in der Kommunikationsstrategie von Unternehmen. Influencer*innen haben die F\u00e4higkeit, Botschaften in einer besonders authentischen Art und Weise zu vermitteln \u2013 damit haben Sie die Chance, Ihre Botschaften auf Augenh\u00f6he mit Ihrer Zielgruppe, noch glaubw\u00fcrdiger und ansprechender zu gestalten als mit so manchen traditionellen PR- und Werbeformen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=&#8220;1\/2&#8243;][vc_single_image image=&#8220;18500&#8243; img_size=&#8220;600&#215;600&#8243; css_animation=&#8220;fadeInLeft&#8220; css=&#8220;&#8220;][\/vc_column_inner][vc_column_inner el_class=&#8220;mt50&#8243; width=&#8220;1\/2&#8243; offset=&#8220;vc_col-md-offset-1 vc_col-md-5&#8243;][vc_column_text css_animation=&#8220;fadeIn&#8220; css=&#8220;&#8220;]<\/p>\n<h4>Freiraum mit Fingerspitzengef\u00fchl<\/h4>\n<p>DAS Erfolgsrezept f\u00fcr erfolgreiches Influencer Marketing gibt es nicht. Es ist stets ein Mix aus Influencer*innen mit m\u00f6glichst gro\u00dfem Fit zur Marke, klar definierten Zielen und eine stimmige Botschaft \u00fcber alle Kan\u00e4le hinweg, w\u00e4hrend man Influencer*innen gleichzeitig kreativen Freiraum l\u00e4sst. Klingt simpel, verlangt aber das richtige Fingerspitzengef\u00fchl.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=&#8220;section&#8220;][vc_column][vc_row_inner][vc_column_inner el_class=&#8220;content-box primary light vc_col-md-push-6 vc_col-lg-push-7&#8243; offset=&#8220;vc_col-lg-5 vc_col-md-6&#8243;][vc_column_text css_animation=&#8220;fadeIn&#8220; css=&#8220;&#8220; el_class=&#8220;arrow-list&#8220;]<\/p>\n<h4>Let\u2019s connect<br \/>\nikp Influencer-Marketing-Leistungen<\/h4>\n<ul>\n<li>Zieldefinition<\/li>\n<li>Aufbau einer langfristigen Influencer-Strategie<\/li>\n<li>Screening und Auswahl von geeigneten Influencer*innen inkl. Vertragsabwicklung<\/li>\n<li>Content: Konzepterstellung, Briefing der Influencer*innen, Pr\u00fcfung der Content-Entw\u00fcrfe, Abwicklung der Feedbackschleifen, Reporting<\/li>\n<li>Influencer-Events (Halb- oder Ganztag): Event-Konzeption, Einladungsmanagement, Organisation &amp; Abwicklung, Vor-Ort-Betreuung<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8220;vc_col-md-pull-6 vc_col-lg-pull-5&#8243; offset=&#8220;vc_col-md-6&#8243;][vc_column_text css_animation=&#8220;fadeIn&#8220; css=&#8220;&#8220;]<\/p>\n<h4>Glaubw\u00fcrdigkeit &amp; Engagement<\/h4>\n<p>Egal, ob es um kurz- oder langfristige Influencer-Projekte geht, um integrierte Kampagnen oder punktuelle Anl\u00e4sse \u2013 wir bringen unsere Expertise ein, um Sie in jedem Bereich zu unterst\u00fctzen. Wir helfen Ihnen dabei, diejenigen Influencer*innen zu identifizieren, die perfekt zu Ihrem Unternehmen oder Ihrer Marke passen. Dabei achten wir vor allem auf ein Maximum an Glaubw\u00fcrdigkeit und Engagement der Influencer*innen \u2013 zwei Faktoren, die nicht nur wichtig, sondern absolut entscheidend f\u00fcr den Erfolg Ihrer Kampagne sind. Lassen Sie uns gemeinsam Ihren Content kanalgerecht aufbereiten und bergen wir Ihre kleinen und gro\u00dfen kommunikativen Sch\u00e4tze.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_id=&#8220;cases&#8220; el_class=&#8220;section section-heading&#8220;][vc_column]<div class=\"cases-carousel \"><div class=\"swiper-wrapper\">\n        <div id=\"post-20011\" class=\"case wpb_animate_when_almost_visible wpb_fadeInRight fadeInRight\">\n            <a href=\"https:\/\/ikp.at\/de\/cases\/social-und-influencer-buzz-fuer-frosta\/\" target=\"_self\">\n                <div class=\"post-image\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1333\" height=\"1000\" src=\"https:\/\/ikp.at\/wp-content\/uploads\/2025\/11\/FRO_Foto-1_Zusatzstoffe-Workshop_Christian-Szuchy_Felix-Ahlers_Christian-Neimeyer_C-Noah-Petek-1333x1000.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/ikp.at\/wp-content\/uploads\/2025\/11\/FRO_Foto-1_Zusatzstoffe-Workshop_Christian-Szuchy_Felix-Ahlers_Christian-Neimeyer_C-Noah-Petek-1333x1000.jpg 1333w, https:\/\/ikp.at\/wp-content\/uploads\/2025\/11\/FRO_Foto-1_Zusatzstoffe-Workshop_Christian-Szuchy_Felix-Ahlers_Christian-Neimeyer_C-Noah-Petek-800x600.jpg 800w, https:\/\/ikp.at\/wp-content\/uploads\/2025\/11\/FRO_Foto-1_Zusatzstoffe-Workshop_Christian-Szuchy_Felix-Ahlers_Christian-Neimeyer_C-Noah-Petek-768x576.jpg 768w, https:\/\/ikp.at\/wp-content\/uploads\/2025\/11\/FRO_Foto-1_Zusatzstoffe-Workshop_Christian-Szuchy_Felix-Ahlers_Christian-Neimeyer_C-Noah-Petek.jpg 1500w\" sizes=\"auto, (max-width: 1333px) 100vw, 1333px\" \/>\n                                            <span class=\"post-play-badge\">\n                            <img decoding=\"async\" src=\"https:\/\/ikp.at\/wp-content\/themes\/dp-core\/img\/icons\/icon_play.png\" alt=\"Play Button\">\n                        <\/span>\n                                    <\/div>\n                <div class=\"post-content\">\n                    <h3>Social und Influencer Buzz f\u00fcr FRoSTA<\/h3>\n                    <div class=\"post-cats\"><span class=\"cat\">Corporate Communications<\/span><\/div>                <\/div>\n            <\/a>\n        <\/div>\n\n        \n        <div id=\"post-20095\" class=\"case wpb_animate_when_almost_visible wpb_fadeInRight fadeInRight\">\n            <a href=\"https:\/\/ikp.at\/de\/cases\/buehne-frei-fuer-inklusive-mode-am-diversity-ball\/\" target=\"_self\">\n                <div class=\"post-image\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/ikp.at\/wp-content\/uploads\/2025\/11\/prim_PA_Diversity-Ball_Presse-6-1500x1000.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/ikp.at\/wp-content\/uploads\/2025\/11\/prim_PA_Diversity-Ball_Presse-6-1500x1000.jpg 1500w, https:\/\/ikp.at\/wp-content\/uploads\/2025\/11\/prim_PA_Diversity-Ball_Presse-6-800x533.jpg 800w, https:\/\/ikp.at\/wp-content\/uploads\/2025\/11\/prim_PA_Diversity-Ball_Presse-6-768x512.jpg 768w, https:\/\/ikp.at\/wp-content\/uploads\/2025\/11\/prim_PA_Diversity-Ball_Presse-6-1536x1024.jpg 1536w, https:\/\/ikp.at\/wp-content\/uploads\/2025\/11\/prim_PA_Diversity-Ball_Presse-6.jpg 1717w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/>\n                                    <\/div>\n                <div class=\"post-content\">\n                    <h3>B\u00fchne frei f\u00fcr inklusive Mode am Diversity Ball<\/h3>\n                    <div class=\"post-cats\"><span class=\"cat\">Brand PR<\/span><\/div>                <\/div>\n            <\/a>\n        <\/div>\n\n        \n        <div id=\"post-20048\" class=\"case wpb_animate_when_almost_visible wpb_fadeInRight fadeInRight\">\n            <a href=\"https:\/\/ikp.at\/de\/cases\/social-und-influencer-buzz-fuer-die-fh-joanneum\/\" target=\"_self\">\n                <div class=\"post-image\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"824\" height=\"659\" src=\"https:\/\/ikp.at\/wp-content\/uploads\/2025\/04\/fgd_querformat_4zu5_kopf-1.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Influencer Relations\" srcset=\"https:\/\/ikp.at\/wp-content\/uploads\/2025\/04\/fgd_querformat_4zu5_kopf-1.png 824w, https:\/\/ikp.at\/wp-content\/uploads\/2025\/04\/fgd_querformat_4zu5_kopf-1-800x640.png 800w, https:\/\/ikp.at\/wp-content\/uploads\/2025\/04\/fgd_querformat_4zu5_kopf-1-768x614.png 768w\" sizes=\"auto, (max-width: 824px) 100vw, 824px\" \/>\n                                            <span class=\"post-play-badge\">\n                            <img decoding=\"async\" src=\"https:\/\/ikp.at\/wp-content\/themes\/dp-core\/img\/icons\/icon_play.png\" alt=\"Play Button\">\n                        <\/span>\n                                    <\/div>\n                <div class=\"post-content\">\n                    <h3>Social und Influencer Buzz f\u00fcr die FH JOANNEUM<\/h3>\n                    <div class=\"post-cats\"><span class=\"cat\">Digital PR<\/span><\/div>                <\/div>\n            <\/a>\n        <\/div>\n\n        \n        <div id=\"post-20003\" class=\"case wpb_animate_when_almost_visible wpb_fadeInRight fadeInRight\">\n            <a href=\"https:\/\/ikp.at\/de\/cases\/cineplexx-redaktionstour-mit-nachito\/\" target=\"_self\">\n                <div class=\"post-image\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"1000\" src=\"https:\/\/ikp.at\/wp-content\/uploads\/2025\/11\/ikp_Website_Case_Cineplexx_2-750x1000.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Redaktionstour\" srcset=\"https:\/\/ikp.at\/wp-content\/uploads\/2025\/11\/ikp_Website_Case_Cineplexx_2-750x1000.jpg 750w, https:\/\/ikp.at\/wp-content\/uploads\/2025\/11\/ikp_Website_Case_Cineplexx_2-600x800.jpg 600w, https:\/\/ikp.at\/wp-content\/uploads\/2025\/11\/ikp_Website_Case_Cineplexx_2-768x1024.jpg 768w, https:\/\/ikp.at\/wp-content\/uploads\/2025\/11\/ikp_Website_Case_Cineplexx_2-1152x1536.jpg 1152w, https:\/\/ikp.at\/wp-content\/uploads\/2025\/11\/ikp_Website_Case_Cineplexx_2.jpg 1280w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/>\n                                    <\/div>\n                <div class=\"post-content\">\n                    <h3>Cineplexx Redaktionstour mit \u201eNachito\u201c<\/h3>\n                    <div class=\"post-cats\"><span class=\"cat\">Corporate Communications<\/span><\/div>                <\/div>\n            <\/a>\n        <\/div>\n\n        \n        <div id=\"post-14537\" class=\"case wpb_animate_when_almost_visible wpb_fadeInRight fadeInRight\">\n            <a href=\"https:\/\/ikp.at\/de\/cases\/leben-den-genuss-vorarlberger-lebensmittelindustrie-vlmi\/\" target=\"_self\">\n                <div class=\"post-image\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1501\" height=\"1000\" src=\"https:\/\/ikp.at\/wp-content\/uploads\/2023\/02\/unnamed-1501x1000.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Fachvertretung Vorarlberger Lebensmittelindustrie (WKV)\" srcset=\"https:\/\/ikp.at\/wp-content\/uploads\/2023\/02\/unnamed-1501x1000.png 1501w, https:\/\/ikp.at\/wp-content\/uploads\/2023\/02\/unnamed-800x533.png 800w, https:\/\/ikp.at\/wp-content\/uploads\/2023\/02\/unnamed-768x512.png 768w, https:\/\/ikp.at\/wp-content\/uploads\/2023\/02\/unnamed-1536x1023.png 1536w, https:\/\/ikp.at\/wp-content\/uploads\/2023\/02\/unnamed.png 1750w\" sizes=\"auto, (max-width: 1501px) 100vw, 1501px\" \/>\n                                    <\/div>\n                <div class=\"post-content\">\n                    <h3>Fachkr\u00e4fteinitiative f\u00fcr die Vorarlberger Lebensmittelindustrie<\/h3>\n                    <div class=\"post-cats\"><span class=\"cat\">Kampagne<\/span><\/div>                <\/div>\n            <\/a>\n        <\/div>\n\n        <\/div><div class=\"swiper-button-next\"><\/div><\/div>[\/vc_column][\/vc_row][vc_row equal_height=&#8220;yes&#8220; el_class=&#8220;section pt0&#8243;][vc_column width=&#8220;1\/2&#8243;]\n        <div class=\"cta-box button-link align-left btn-bottom light-gray-box   wpb_animate_when_almost_visible wpb_fadeIn fadeIn\">\n            <div class=\"cta-box-inner\"><div class=\"cta-box-content\"><p class=\"like-h3\">Das sind wir<\/p><p>PR-Erfolg f\u00fcr unsere Kund*innen in ganz \u00d6sterreich und dar\u00fcber hinaus. Out-of-the-box-Denken gepaart mit Professionalit\u00e4t bringt bei ikp den PR- Erfolg.<\/p>\n<\/div><a class=\"text-link arrow\" href=\"\/agentur\/\" target=\"\">Mehr \u00fcber uns<i class=\"icon arrow-right\"><\/i><\/a><\/div>\n        <\/div>[\/vc_column][vc_column width=&#8220;1\/2&#8243;]\n        <div class=\"cta-box button-link align-left btn-bottom light-gray-box   wpb_animate_when_almost_visible wpb_fadeIn fadeIn\">\n            <div class=\"cta-box-inner\"><div class=\"cta-box-content\"><p class=\"like-h3\">Unsere Leistungen<\/p><p>Mit Know-how, Kreativit\u00e4t und Begeisterung unterst\u00fctzen wir unsere Kund*innen seit mehr als 30 Jahren mit strategischer Kommunikation.<\/p>\n<\/div><a class=\"text-link arrow\" href=\"\/leistungen\/\" target=\"\">Zu den Leistungen<i class=\"icon arrow-right\"><\/i><\/a><\/div>\n        <\/div>[\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8220;stretch_row_content_no_spaces&#8220;][vc_column][\/vc_column][\/vc_row][vc_row content_placement=&#8220;bottom&#8220; el_class=&#8220;section&#8220;][vc_column offset=&#8220;vc_col-lg-8 vc_col-md-10&#8243;][vc_column_text css_animation=&#8220;fadeIn&#8220; css=&#8220;&#8220; el_class=&#8220;p-large&#8220;]Marken-Fit &amp; Authentizit\u00e4t[\/vc_column_text][vc_column_text css_animation=&#8220;fadeIn&#8220; css=&#8220;&#8220;]Ob auf Instagram, TikTok, Facebook oder YouTube \u2013 in der heutigen schnelllebigen und digital vernetzten Welt spielen Influencer*innen eine zentrale Rolle in der Kommunikationsstrategie von Unternehmen. Influencer*innen haben die F\u00e4higkeit, Botschaften in einer besonders authentischen Art und Weise zu vermitteln \u2013 damit haben Sie die Chance, Ihre Botschaften auf Augenh\u00f6he mit Ihrer Zielgruppe, noch glaubw\u00fcrdiger und ansprechender zu gestalten als mit so manchen traditionellen PR- und Werbeformen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=&#8220;1\/2&#8243;][vc_single_image image=&#8220;18500&#8243; img_size=&#8220;600&#215;600&#8243; css_animation=&#8220;fadeInLeft&#8220; css=&#8220;&#8220;][\/vc_column_inner][vc_column_inner el_class=&#8220;mt50&#8243; width=&#8220;1\/2&#8243; offset=&#8220;vc_col-md-offset-1 vc_col-md-5&#8243;][vc_column_text css_animation=&#8220;fadeIn&#8220; css=&#8220;&#8220;] Freiraum mit Fingerspitzengef\u00fchl DAS Erfolgsrezept f\u00fcr erfolgreiches Influencer Marketing gibt&#8230;<\/p>\n","protected":false},"author":88,"featured_media":18060,"parent":12,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-18299","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ikp | PR Agentur: Influencer Marketing: Marken-Fit &amp; Authentizit\u00e4t<\/title>\n<meta name=\"description\" content=\"Die Vielfalt der Kommunikationskan\u00e4le ist heute so gro\u00df wie nie zuvor. 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