{"id":18160,"date":"2024-03-21T09:25:02","date_gmt":"2024-03-21T09:25:02","guid":{"rendered":"https:\/\/ikp.at\/?p=18160"},"modified":"2024-03-21T09:25:02","modified_gmt":"2024-03-21T09:25:02","slug":"networking-in-der-pr","status":"publish","type":"post","link":"https:\/\/ikp.at\/de\/blog\/know-how\/networking-in-der-pr\/","title":{"rendered":"Networking in der PR"},"content":{"rendered":"<p>In der Kommunikation zu arbeiten bedeutet, gerne zu kommunizieren. In der PR meist F\u00dcR Unternehmen \u2013 aber auch miteinander. Denn in Public Relations ist ein starkes berufliches Netzwerk wichtig.<\/p>\n<h3><strong>1. Wissenstransfer<\/strong><\/h3>\n<p>Wissen teilen, statt Wissen horten \u2013 und Schwarmintelligenz nutzen!<\/p>\n<p>Die PR-Branche entwickelt sich st\u00e4ndig weiter, und es ist entscheidend, immer auf dem neuesten Stand zu sein \u2013 neue Tools, neue Medien, neue Kontakte. Kennst du eine*n verl\u00e4ssliche*n Fotograf*in, eine*n UX-Designer*in, eine UGC-Agentur? Networking erm\u00f6glicht es, von den Erfahrungen und Erkenntnissen anderer zu profitieren. Vernetzung kann ein informelles Gespr\u00e4ch auf Branchenveranstaltungen, Online-Diskussionen oder eine formellere Mentorship-Beziehung sein. Gegenseitiges Helfen tr\u00e4gt auch zur Weiterentwicklung der gesamten Sparte bei. Und ein Blick von au\u00dfen bringt nicht nur frischen Wind, sondern kann in der Kreativbranche manchmal Berge versetzen.<\/p>\n<h3><strong>2. Beziehungen, die Gesch\u00e4fte f\u00f6rdern<\/strong><\/h3>\n<p>Im Bereich New Business sind Kontakte ebenfalls superwichtig. Beim Netzwerken kann man sein Unternehmen und auch das eigene Expertentum pr\u00e4sentieren und mit Skills, Know-how sowie Pers\u00f6nlichkeit \u00fcberzeugen. Wenn man wen kennt, der wen kennt, der wen kennt \u2013 lange Tradition in \u00d6sterreich \ud83d\ude09 \u2013 sind die Chancen oft besser, f\u00fcr Auftr\u00e4ge empfohlen zu werden und diese schlussendlich auch zu bekommen. Und kann man selbst an Pitches nicht teilnehmen (Konkurrenzklausel, Auslastung &amp; Co.), kennt man sicher jemanden, der wen kennt, der wen kennt\u2026<\/p>\n<h3><strong>3. Friends forever &lt;3 <\/strong><\/h3>\n<p>Egos haben beim Networking keinen Platz \u2013 denn nicht das pers\u00f6nliche Brillieren, sondern der Austausch auf Augenh\u00f6he steht im Vordergrund. Nat\u00fcrlich geht\u2019s beim Netzwerken nicht nur um\u2019s Fachsimpeln, auch Pers\u00f6nliches darf Platz finden. \u201eGeteiltes Leid ist halbes Leid\u201c \u2013 kollektives Schimpfen tut manchmal der Seele richtig gut. Bei anspruchsvollen und wettbewerbsintensiven Branchen wie der PR k\u00f6nnen solche Verbindungen und Freundschaften mit Kolleg*innen von unsch\u00e4tzbarem Wert sein.<\/p>\n<p>Spread love, spread ideas! In der Kommunikationsbranche, insbesondere in der PR, ist Networking nicht nur eine Option, sondern ein unverzichtbares Erfolgstool. Miteinander f\u00fcreinander!<\/p>\n<p>&nbsp;<\/p>\n<p>Konnten wir Ihr Interesse an Strategie wecken? Hier geht es zu unseren <a href=\"https:\/\/ikp.at\/de\/leistungen\/\" target=\"_blank\" rel=\"noopener\"><strong><u>Leistungen<\/u><\/strong><\/a>.<\/p>\n<p>Titelbild von <a href=\"https:\/\/unsplash.com\/de\/@jakobdalbjorn?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\">Jakob Dalbj\u00f6rn<\/a> auf <a href=\"https:\/\/unsplash.com\/de\/fotos\/people-inside-konferenz-cuKJre3nyYc?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\">Unsplash<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vernetzung ist in der Kommunikationsbranche wichtig \u2013 f\u00fcr New Business, Beziehungspflege und Wissenstransfer.<\/p>\n","protected":false},"author":68,"featured_media":18148,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[187,1350,449,1351],"class_list":["post-18160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-know-how","tag-know-how","tag-networking","tag-new-business","tag-skills"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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