{"id":19258,"date":"2025-02-10T10:32:06","date_gmt":"2025-02-10T10:32:06","guid":{"rendered":"https:\/\/ikp.at\/?p=19258"},"modified":"2025-02-24T14:43:13","modified_gmt":"2025-02-24T14:43:13","slug":"storytelling-by-ikp-fuer-omv-retail","status":"publish","type":"post","link":"https:\/\/ikp.at\/de\/blog\/cases\/storytelling-by-ikp-fuer-omv-retail\/","title":{"rendered":"Storytelling by ikp f\u00fcr OMV Retail"},"content":{"rendered":"<p><strong>Unter dem Motto \u201eForward for Good\u201c setzt OMV wichtige Schritte in Richtung nachhaltiger Energie und Mobilit\u00e4t und gilt dabei als Vorreiter der Branche. Seit Herbst unterst\u00fctzt ikp Wien die strategische Kommunikation rund um das Tankstellengesch\u00e4ft in \u00d6sterreich. Dabei begegnen uns viele innovative Projekte und spannende Geschichten, die wir erz\u00e4hlen d\u00fcrfen.<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Direct Trade: lebhafter Kaffeegenuss zu fairer Bezahlung<br \/>\n<\/strong>Mit dem VIVA Single Origin Kaffee aus Brasilien bringt OMV Transparenz in die Lieferkette und setzt neue Ma\u00dfst\u00e4be in Sachen fairer Handel. Die Bohnen stammen direkt aus Minas Gerais, einer der bekanntesten Kaffeeregionen Brasiliens. Dank Direct Trade werden Zwischenh\u00e4ndler umgangen, was zu einer fairen Entlohnung f\u00fcr die Kaffeeb\u00e4uer*innen f\u00fchrt. Rund 12.000 Tassen werden t\u00e4glich verkauft \u2013 ein Genuss, der gleichzeitig Entwicklungsprogramme und lokale Initiativen unterst\u00fctzt. Vorgestellt wurde die neue VIVA Single Origin Bohne aus Brasilien mit der Online-Marketingkampagne \u201eVIVA Brazil!\u201c. Durch stimmungsvolle Visuals und brasilianische Rhythmen wird beim Kaffeegenuss die besondere Atmosph\u00e4re der Region eingefangen.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>E-Mobility: Schnell, sicher und umweltfreundlich<br \/>\n<\/strong>Unter der Marke eMotion wird der fl\u00e4chendeckende Netzausbau von schnellen und ultraschnellen Ladestationen forciert. Das Unternehmen plant bis 2030 5.000 Ladepunkte in vier L\u00e4ndern \u2013 mit 100 % nachhaltigem Strom und ultraschnellen Ladeleistungen von bis zu 400 kW. Doch was bedeutet das f\u00fcr die Praxis? Schnell, einfach und flexibel laden \u2013 genau dort, wo es gebraucht wird. Ob auf der Langstrecke oder im urbanen Raum, OMV baut das Netz kontinuierlich aus. Besonders spannend f\u00fcr Unternehmen: Die OMV E-Mobility Card erm\u00f6glicht eine nahtlose Abrechnung f\u00fcr gemischte Flotten, egal ob E-Auto oder klassischer Verbrenner. F\u00fcr letzteren bietet der MaxxMotion Performance Kraftstoff die perfekte L\u00f6sung f\u00fcr h\u00f6chste Leistung \u00a0und verl\u00e4ngerte Lebensdauer des Motors.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Kommunikation als Br\u00fccke<br \/>\n<\/strong>Auch die besten und innovativsten Projekte m\u00fcssen verst\u00e4ndlich, informativ und unterhaltsam kommuniziert werden, damit sie die verdiente Aufmerksamkeit erhalten. Genau hier setzen wir mit unserer Arbeit an: Wir \u00fcbersetzen komplexe Themen in relevante Geschichten, stellen den Mehrwert f\u00fcr Konsument*innen in den Vordergrund und unterst\u00fctzen dabei, neue Zielgruppen zu erreichen.<\/p>\n<p>Gute Kommunikation schafft Orientierung, baut Vertrauen auf und macht den Unterschied \u2013 indem sie Komplexes einfach erkl\u00e4rt und neue Wege nachvollziehbar aufzeigt.<\/p>\n<p>&nbsp;<\/p>\n<p>Konnten wir Ihr Interesse an Strategie wecken? Hier geht es zu unseren <a href=\"https:\/\/ikp.at\/de\/leistungen\/nachhaltigkeitskommunikation\/\"><strong><u>Leistungen<\/u><\/strong><\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Direct Trade, Premiumkraftstoffe oder fl\u00e4chendeckende E-Mobility \u2013 das Themenspektrum an der OMV Tankstelle ist breit gef\u00e4chert. <\/p>\n","protected":false},"author":96,"featured_media":19270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[1549,1550,1548,784,163,1547],"class_list":["post-19258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","tag-direct-trade","tag-e-mobility","tag-omv","tag-storytelling","tag-strategische-kommunikation","tag-tankstelle"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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