{"id":19510,"date":"2025-05-08T14:56:30","date_gmt":"2025-05-08T14:56:30","guid":{"rendered":"https:\/\/ikp.at\/?p=19510"},"modified":"2025-05-08T14:56:30","modified_gmt":"2025-05-08T14:56:30","slug":"social-und-influencer-buzz-fuer-fh-joanneum","status":"publish","type":"post","link":"https:\/\/ikp.at\/de\/blog\/cases\/social-und-influencer-buzz-fuer-fh-joanneum\/","title":{"rendered":"Social und Influencer Buzz f\u00fcr FH JOANNEUM"},"content":{"rendered":"<p><strong>\u00dcber 2.000 Studienpl\u00e4tze hat die <a href=\"https:\/\/www.fh-joanneum.at\/\" target=\"_blank\" rel=\"noopener\">FH JOANNEUM<\/a> ab Herbst an den drei steirischen Standorten zu vergeben. Um <\/strong><strong>maximale Aufmerksamkeit f\u00fcr ihr Open House zu generieren, setzte die Fachhochschule auf eine digitale Offensive:<\/strong><strong> Mit knapp 180 Werbeanzeigen bzw. Creatives, mehr als 700 Ads-Varianten, einer umfangreichen Testing-Strategie und einem eigenen Influencer Pre Open House. \u00a0<\/strong><strong>\u00a0<\/strong><\/p>\n<p>Study with purpose \u2013 communicate with purpose. Unter diesem Motto haben sich die FH JOANNEUM, <a href=\"https:\/\/www.kptnmarketing.at\/\" target=\"_blank\" rel=\"noopener\">KPTN Marketing<\/a> \u2013 member of ikp-group und ikp Graz gemeinsam auf der Social Media Spielwiese ausgetobt.<\/p>\n<h3><strong>Influencer Open House Day <\/strong><\/h3>\n<p>Ausgew\u00e4hlte Influencer*innen schnupperten vorweg bereits Campus-Luft und durften erleben, was k\u00fcnftige Studierende an der FH JOANNEUM erwartet. Die Content Creators, u.a. <a href=\"https:\/\/www.instagram.com\/motioncooking\/\" target=\"_blank\" rel=\"noopener\">MotionCooking<\/a>, <a href=\"https:\/\/www.instagram.com\/grazwellness\/\" target=\"_blank\" rel=\"noopener\">GrazWellness<\/a>, <a href=\"https:\/\/www.instagram.com\/billiesteirisch\/\" target=\"_blank\" rel=\"noopener\">BillieSteirisch<\/a>, <a href=\"https:\/\/www.instagram.com\/die_hauswerkerin\/\" target=\"_blank\" rel=\"noopener\">die Hauswerkerin<\/a> u.v.m., kosteten Heuschrecken im Produktentwicklungslabor, legten in der Modellwerkstatt selbst Hand an, hoben mit dem Flugsimulator ab und teilten ihre Erfahrungen anschlie\u00dfend auf Social Media. Das Ergebnis: \u00dcber 840.000 Personen erreichten allein die Instagram-Reels, mehr als 15.000 Likes und dazu kamen \u00fcber 900.000 Story-Views \u2013 alles organisch!<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19511\" src=\"https:\/\/ikp.at\/wp-content\/uploads\/2025\/04\/ikp_Blog_Case_FH-Joanneum_Presse-2-800x515.png\" alt=\"Influencer Relations\" width=\"666\" height=\"429\" srcset=\"https:\/\/ikp.at\/wp-content\/uploads\/2025\/04\/ikp_Blog_Case_FH-Joanneum_Presse-2-800x515.png 800w, https:\/\/ikp.at\/wp-content\/uploads\/2025\/04\/ikp_Blog_Case_FH-Joanneum_Presse-2-768x494.png 768w, https:\/\/ikp.at\/wp-content\/uploads\/2025\/04\/ikp_Blog_Case_FH-Joanneum_Presse-2.png 1108w\" sizes=\"auto, (max-width: 666px) 100vw, 666px\" \/><\/h3>\n<p>&nbsp;<\/p>\n<h3><strong>Content, Content, Content!<\/strong><\/h3>\n<p>Der digitale Buzz aus Influencer Relations \u2013 von Auswahl \u00fcber Storyboard bis Abwicklung \u2013 durch ikp Graz wurde durch eine umfassende Social Ads-Strategie mit Testing-Fokus von ikp-group Member KPTN Marketing abgerundet. \u00dcber 90 Creatives, ein Mix aus Visuals und Reels, zeigten, was die FH alles zu bieten hat. Diese wurde in \u00fcber 500! Ads verpackt und punktgenau dank Testing-Strategie genau jenen ausgespielt, die sie auch sehen sollen. Passend zur Zielgruppe \u2013 egal ob potenzielle Studierende oder Eltern.<\/p>\n<p>Das Highlight: Signifikant mehr Besucher*innen als in den Vorjahren beim Open House Mitte M\u00e4rz.<\/p>\n<p>&nbsp;<\/p>\n<p>Konnten wir Ihr Interesse an Strategie wecken? Hier geht es zu unseren <a href=\"https:\/\/ikp.at\/de\/leistungen\/\" target=\"_blank\" rel=\"noopener\"><strong><u>Leistungen<\/u><\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Das Open House der FH JOANNEUM stand dank Influencer Day und Social Ads Strategie unter dem Motto \u201eContent, Content, Content\u201c. <\/p>\n","protected":false},"author":68,"featured_media":19519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[1570,1569,1571],"class_list":["post-19510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","tag-fachhochschule","tag-fh-joanneum","tag-open-house"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Influencer Relations: Social Buzz f\u00fcr FH JOANNEUM<\/title>\n<meta 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