{"id":19628,"date":"2025-05-15T08:29:39","date_gmt":"2025-05-15T08:29:39","guid":{"rendered":"https:\/\/ikp.at\/?p=19628"},"modified":"2025-05-15T08:29:39","modified_gmt":"2025-05-15T08:29:39","slug":"power-duo-influencer-paid-ads","status":"publish","type":"post","link":"https:\/\/ikp.at\/de\/blog\/know-how\/power-duo-influencer-paid-ads\/","title":{"rendered":"Power Duo: Influencer Paid Ads"},"content":{"rendered":"<p><strong>Influencer Kooperationen sind top <\/strong><strong>\u2013 um Produkte zu pr\u00e4sentieren, Vertrauen zu Marken und Unternehmen aufzubauen und die gew\u00fcnschte Zielgruppe authentisch zu erreichen. Die Aufmerksamkeitsspanne der Community ist aber oft gering, die Koops auf Meta, TikTok &amp; Co punktuell. Um das meiste aus der Zusammenarbeit und dem eingesetzten Budget rauszuholen, kommen Influencer Paid Ads zum Zug. <\/strong><strong>\u00a0<\/strong><\/p>\n<p><strong>An einem Beispiel erkl\u00e4rt: <\/strong><\/p>\n<p>Influencerin Lisa (ein stellvertretender Name f\u00fcr unsere Creators) bewirbt auf Social Media, beispielsweise Instagram, ein neues Kosmetikprodukt. Sie stellt den Nutzen vor, erkl\u00e4rt die Inhaltsstoffe, vielleicht kombiniert mit einem Affiliate-Link oder einem Gewinnspiel.<\/p>\n<p>Wir fragen bei Lisa an, ob wir ihren Content \u2013 den wir und unser Kunde super finden \u2013 im Zuge eines Buy-outs erwerben und diesen f\u00fcr Ads nutzen k\u00f6nnen. Lisa sagt ja und wir setzen unsere Ads auf.<\/p>\n<p>So weit so gut.<\/p>\n<h3><strong>Warum wir auf Influencer Paid Ads setzen?<\/strong><\/h3>\n<ul>\n<li><strong>Der Content ist schon da.<\/strong><br \/>\nNachdem Lisas Videos spitze sind und unsere Produkte perfekt abbilden, w\u00fcrden wir diese gerne nochmal nutzen.<\/li>\n<\/ul>\n<ul>\n<li><strong>H\u00f6here Reichweite.<\/strong><br \/>\nWir erreichen nicht nur Lisas Followerschaft, sondern zudem noch unsere auf Meta festgelegte Zielgruppe.<\/li>\n<\/ul>\n<ul>\n<li><strong>Genaue Zielgruppenansprache.<\/strong><br \/>\nMit Lisas Reichweite erreichen wir vorwiegend Frauen im Alter von 20-30 Jahren. Doch unsere Produkte sind f\u00fcr alle da \u2013 unabh\u00e4ngig von Alter und Geschlecht. Mit unseren Ads sprechen wir genau das Publikum an, das uns bei Lisa entgeht.<\/li>\n<\/ul>\n<ul>\n<li><strong>Kontinuierliche Ausspielung &gt; punktueller Hype.<\/strong><br \/>\nInfluencer Koops laufen (meistens) \u00fcber einen bestimmten, abgegrenzten Zeitraum. Die Ads k\u00f6nnen beliebig lange und oft ausgespielt werden \u2013 nat\u00fcrlich so, wie es Sinn macht.<\/li>\n<\/ul>\n<ul>\n<li><strong>Daten, Daten, Daten!<\/strong><br \/>\nBei jeder Performance Marketing Kampagne sammeln wir viele Daten, die uns weiterhelfen. Zum Beispiel: Content-Optimierung durch A\/B-Tests (wer und was performt bei den Ads besser?).<\/li>\n<\/ul>\n<ul>\n<li><strong>Conversion-Rates gone wild!<\/strong><br \/>\nMehr Kan\u00e4le, mehr Zielgruppen, mehr Touchpoints: Durch mehr Kontaktpunkte erzielen wir st\u00e4rkere Conversion-Rates.<\/li>\n<\/ul>\n<ul>\n<li><strong>ROI nicht vergessen.<\/strong><br \/>\nDas alles kostet nat\u00fcrlich Geld \u2013 sowohl die Influencer*innen als auch der Ad Spend. Ads sind jedoch oft g\u00fcnstiger als eine erneute\/erweiterte Influencer Koop, der Return-on-Investment (ROI) ist somit lukrativ. Zwei Fliegen mit einer Klappe.<\/li>\n<\/ul>\n<h3><strong>Achtung, Achtung!<\/strong><\/h3>\n<p>Wie oben erw\u00e4hnt, fragen wir nat\u00fcrlich alle Creators wie Lisa, bevor wir ihren Content in Werbeanzeigen verwandeln<strong>. <\/strong><\/p>\n<h3><strong>\u00a0<\/strong><strong>Ganz wichtig: <\/strong><\/h3>\n<ul>\n<li>OK einholen<\/li>\n<li>Inhalt abkl\u00e4ren (was darf man f\u00fcr Ads verwenden, darf es ver\u00e4ndert werden etc.)<\/li>\n<li>Laufzeit besprechen<\/li>\n<li>Zusatzkosten\/Buy-Outs abfragen<\/li>\n<li>Community Management (sollte es einen shitstorm unter den Ads geben \u2013 wie geht man als Unternehmen\/Creator damit um)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Konnten wir Ihr Interesse an Strategie wecken? Hier geht es zu unseren <a href=\"https:\/\/ikp.at\/de\/leistungen\/\" target=\"_blank\" rel=\"noopener\"><strong><u>Leistungen<\/u><\/strong><\/a>.<\/p>\n<p>Titelbild von <a href=\"https:\/\/unsplash.com\/de\/@petertk\" target=\"_blank\" rel=\"noopener\">Peter Kalonji<\/a> bei <a href=\"https:\/\/unsplash.com\/de\" target=\"_blank\" rel=\"noopener\">Unsplash<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wenn man Influencer Kooperationen um eine Performance Marketing Strategie erg\u00e4nzt, kreiert man umfassenden Buzz auf Social Media. <\/p>\n","protected":false},"author":68,"featured_media":19629,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[946,1594,944,276,1595,343,139],"class_list":["post-19628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-know-how","tag-ads","tag-creatives","tag-influencer-relations","tag-influencer-marketing","tag-paid-media","tag-performance-marketing","tag-sponsoring"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Influencer Koops mit Ads pushen<\/title>\n<meta name=\"description\" content=\"Wenn man Influencer Kooperationen um eine Performance Marketing Strategie erg\u00e4nzt, kreiert man umfassenden Buzz auf Social Media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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