{"id":20036,"date":"2025-11-10T12:11:24","date_gmt":"2025-11-10T12:11:24","guid":{"rendered":"https:\/\/ikp.at\/?p=20036"},"modified":"2025-11-10T12:24:11","modified_gmt":"2025-11-10T12:24:11","slug":"neukunde-fuer-die-ikp-group-burn-communications-gewinnt-automarken-omoda-jaecoo","status":"publish","type":"post","link":"https:\/\/ikp.at\/de\/blog\/ikp-news\/neukunde-fuer-die-ikp-group-burn-communications-gewinnt-automarken-omoda-jaecoo\/","title":{"rendered":"Neukunde f\u00fcr die ikp-group: burn communications gewinnt Automarken OMODA &#038; JAECOO"},"content":{"rendered":"<p>Die beiden Marken geh\u00f6ren zum Hersteller Chery Automobile, dem gr\u00f6\u00dften chinesischen Exporteur und werden in \u00d6sterreich vom Unternehmen Colmobil \u00d6sterreich importiert. burn communications \u00fcbernimmt im Zuge der Zusammenarbeit die gesamte strategische PR-Arbeit, einschlie\u00dflich Positionierung, Medienarbeit, Pressetermine und kommunikativer Launch-Begleitung.<\/p>\n<p>Seitens Colmobil war die Entscheidung f\u00fcr burn communications eine bewusste, strategische Wahl:<\/p>\n<p>\u201eF\u00fcr uns ist es entscheidend, zum Start in \u00d6sterreich mit einem Partner zusammenzuarbeiten, der die lokalen Marktmechanismen ebenso versteht wie die Dynamik der Automobilbranche. burn communications bringt nicht nur ein exzellentes Netzwerk, sondern auch hohe strategische Kommunikationskompetenz mit \u2013 eine ideale Kombination f\u00fcr unseren erfolgreichen Markteintritt\u201c, so Lars Pauly, Gesch\u00e4ftsf\u00fchrer Colmobil \u00d6sterreich.<\/p>\n<p>Beim Launch der beiden Marken am 4.11.2025 waren \u00fcber 40 Medienvertreter:innen anwesend: von Tageszeitungen, \u00fcber Fachmedien bis hin zu TV-Stationen.<\/p>\n<p>&nbsp;<\/p>\n<p>Konnten wir Ihr Interesse an Strategie wecken? Hier geht es zu unseren <a href=\"https:\/\/ikp.at\/de\/leistungen\/\" target=\"_blank\" rel=\"noopener\"><strong><u>Leistungen<\/u><\/strong><\/a>.<\/p>\n<p>Titelbild: (c) Johannes Hloch<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seit Herbst 2025 betreut die Salzburger Agentur die Automarken OMODA und JAECOO beim strategischen Markteintritt in \u00d6sterreich und als externe Pressestelle.<\/p>\n","protected":false},"author":7,"featured_media":20037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1105],"tags":[1669,1602,1670,1671,1672,1668],"class_list":["post-20036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ikp-news","tag-automarke","tag-burn-communications","tag-chery-automobile","tag-colmobil","tag-lars-pauly","tag-omoda-jaecoo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>burn communications betreut Markeintritt f\u00fcr OMODA &amp; 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