{"id":20826,"date":"2026-07-28T08:43:27","date_gmt":"2026-07-28T08:43:27","guid":{"rendered":"https:\/\/ikp.at\/?p=20826"},"modified":"2026-07-28T08:43:27","modified_gmt":"2026-07-28T08:43:27","slug":"executive-positioning-was-hat-das-c-level-zu-sagen","status":"publish","type":"post","link":"https:\/\/ikp.at\/de\/blog\/know-how\/executive-positioning-was-hat-das-c-level-zu-sagen\/","title":{"rendered":"Executive Positioning: Was hat das C-Level zu sagen?"},"content":{"rendered":"<p>Es gibt sie, die CEOs, die f\u00fcr das Rampenlicht geboren sind. Medial und gesellschaftlich unmittelbar mit dem Unternehmen verkn\u00fcpft, telegen, eloquent und mit Blick stets in die Kamera. Richtet man ein Mikrofon auf sie, sind sie in ihrem Element. Sie haben was zu sagen \u2013 doch wer h\u00f6rt eigentlich zu?<\/p>\n<p>Executive Positioning ist h\u00f6chst strategisch. Zwei Ans\u00e4tze, die in der PR dasselbe Ziel verfolgen \u2013 und zwar, in die Medien zu kommen.<\/p>\n<ul>\n<li><strong>Company-centric Ansatz<\/strong><\/li>\n<\/ul>\n<p>Das C-Level, oder die oder der CEO, fungiert als Unternehmssprecher*in. Es geht um Insights mit einem pers\u00f6nlichen Touch, eng verkn\u00fcpft an die Leistungen, Werte und das Umfeld des Unternehmens. CEOs sind Botschafter der Corporate Brand. Strategische Meilensteine, Finanzthemen, Innovationen etc. sind eindeutig im Vordergrund \u2013 und nicht die eigene Sportroutine. Ein ideales Setting f\u00fcr Interviews\/Gastkommentare\/Zitate in Wirtschafts- und Finanzredaktionen.<\/p>\n<ul>\n<li><strong>Human-centric Ansatz<\/strong><\/li>\n<\/ul>\n<p>Das C-Level ist nahbar, ein aktiver Teil des Teams. Auch, wenn sie oder er tagt\u00e4glich harte Business-Entscheidungen trifft, gibt es ein Leben abseits der Arbeit. Vielleicht ein kurioses Hobby oder ein spannender Werdegang? Pers\u00f6nliche Geschichten, verkn\u00fcpft an Unternehmensthemen. Eine CEO, die gerne taucht, wei\u00df, wie man sich die Luft gut einteilt \u2013 um am Ende noch genug Sauerstoff zu haben; denn bei intensiven Projekten braucht es einen langen Atem. Und der rennfahrende CFO erf\u00e4hrt Risiko-Nutzen-Abw\u00e4gung am eigenen Leib. Hier eignet sich Storytelling wunderbar, um Br\u00fccken zu schlagen. Je nach Backstory ist die Medienauswahl divers: Von einem Portrait in den Tageszeitungen bis hin zu nischigen Medien, zum Beispiel rund um Automobil oder Wassersport.<\/p>\n<h3><strong>Kein Entweder-Oder<\/strong><\/h3>\n<p>Wie so oft gilt: Es kommt darauf an. Es kommt darauf an, was die F\u00fchrungsebene von sich Preis geben m\u00f6chte, in welchem thematischen Umfeld man sich bewegt und \u2013 ganz wichtig \u2013 ob man auch wirklich was zu sagen hat. Weil nur dann h\u00f6ren die Medien auch zu.<\/p>\n<p>&nbsp;<\/p>\n<p>Konnten wir Ihr Interesse an Strategie wecken? Hier geht es zu unseren <strong><a href=\"https:\/\/ikp.at\/de\/leistungen\/\" target=\"_blank\" rel=\"noopener\"><u>Leistungen<\/u><\/a><\/strong>.<\/p>\n<p>Titelbild von <a href=\"https:\/\/unsplash.com\/de\/@othentikisra\" target=\"_blank\" rel=\"noopener\">israel palacio<\/a> bei <a href=\"https:\/\/unsplash.com\/de\" target=\"_blank\" rel=\"noopener\">Unsplash<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Der Mensch als Marke. F\u00fchrungskr\u00e4fte repr\u00e4sentieren das Unternehmen nach au\u00dfen. Darum: Reputationsmanagement statt R\u00fcckzug.  <\/p>\n","protected":false},"author":68,"featured_media":20827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[1752,1754,1753],"class_list":["post-20826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-know-how","tag-ceo-positionierung","tag-executive-positioning","tag-human-centric-content"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Executive Positioning: Kommunikation f\u00fcr die Chefetage<\/title>\n<meta name=\"description\" content=\"Der Mensch als Marke. F\u00fchrungskr\u00e4fte repr\u00e4sentieren das Unternehmen nach au\u00dfen. 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