Case

Facts, Facts, Facts: Research PR for EY

Corporate Communications

Competence proven by facts, figures and data – as a Big 4 consultancy, EY has broad economic expertise across all sectors. An annual fix for leading media: the EY SME Barometer, for which 800 SMEs in Austria are surveyed on the business situation and current risk factors.

To occupy a leading position in strategically relevant topics and to raise the profile of EY experts–these are the goals of our longstanding work for EY. How? With proactive media work and quick cycles on exciting global, GSA or Austrian studies. On average, we create more than 100 press releases and initiate 30 exclusive placements or expert interviews every year. The mini campaign for the SME Barometer always runs at the beginning of the year.

CLIENT

EY (formerly Ernst & Young)

CASE

Facts, facts, facts: Research PR for consultants

PERIOD

Annual, support for the media relations of EY since 2012

Services Strategy

Mini campaign with the aim of achieving broad and high-quality media coverage
Media-appropriate presentation of three aspects of the study as thematic pillars: economic situation, digitalisation, shortage of skilled workers
Regionalisation of the content per state

Services Content

Press releases
State factsheets
Talking points for interviews
Journalist relations and pitching

Services Channels

Advance mailing to key media such as APA, Die Presse, etc. with embargo period
Wide distribution of three national press releases to print, online, TV journalists
Personalised information for regional key media with additional key figures for the state
Selection, proposal and approach of suitable media representatives & organisation of interviews

Results

At least eight one-on-one interviews with VN, TT, Kleine Zeitung, OÖN, SN and the current Prio 1 media every year
Broad and high-quality media footprint in quality media; around 30 major media reports per year in total
Strengthening of personal media relations
Active requests from the media for the next issue of the study