Are you interested in current communication trends, exciting cases from our clients and everyday life in a PR agency?
Interesting facts from our agency and the industry.
In our corporate blog, we give an insight into our work and the topics that are currently occupying us across all locations, but also let experts from the most diverse specialist areas have their say.
Authenticity and trust from within the companyWith the right strategy and implementation, employee advocacy can be a powerful tool in the digital world.
Two Decades of ikp Quality Certification: New Recertification With PR Quality MarkIn 2023, ikp celebrates 20 years of quality certification, which is now even in accordance with the CMS4 standard -…
PR in Digital Change: What is the Future of the Industry?The European Communication Monitor provides insight into future perspectives and current challenges of the PR industry.
Between Appearance and Reality ‒ Authenticity as a Communicative Success FactorAuthenticity is a central component of credible communication. But how can it be implemented in PR practice?
Penmanship 2.0: Prompt engineering for text successPrompt engineering can make writing and ideation processes more efficient. However, some rules have to be observed for this.
PR from A to Z: A tour through the linguistic labyrinth of the communication worldFrom A for agenda setting to Z for target group analysis - as communicators we deal with many aspects of…
Product PR 3.0: Hands on instead of digital!With the support of ikp Wien, Gardena demonstrates how much fun it can be to test products.
ikp Vienna wins SME category at the Austrian Business Excellence AwardThe PR agency from Museumstrasse was deemed the best organization in the category "small and companies" in the federal award.
Happy Pride Month – Is that enough?Effective diversity and inclusion should be lived year-round - avoiding mere lip service during Pride month in June.
Why user-generated content can inspire and challenge businessesWord of Mouth in the Digital Era? User-generated content represents the digital implementation of personal recommendation.
Customer engagement in the post-cookie era: when the data source dries upWith the end of third-party cookies, companies are moving back to the roots and developing their own data warehouse solutions.
Access All Areas: Accessibility as the key to website successDevelop new target groups through accessible websites
Metaverse: The future of communication or just a short hype?The metaverse has been on everyone's lips for a few years now: How will the digital trend affect our communication…
The newsroom through the ages: From open-plan office to virtual spaceThe classic newsroom has changed. The key topics of today's communication center are: content first & digital!
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