ikp | PR Agentur Österreich: Wien Salzburg Vorarlberg Graz


Colourful Communications Mix for the Market Leader in Gardening

Corporate Communications

For over 50 years, GARDENA has been offering everything that the heart of passionate gardeners desires. The focus of the cooperation with the leading supplier of high-quality tools for the garden, patio and balcony is communication with end consumers. These are reached with a mix of media work, innovative PR campaigns and influencer marketing.






Colourful communications mix for the market leader in gardening



Ongoing since 2018

Services Strategy

  • Strategic communications consulting
  • Initiation and ongoing development of cooperations such as City Farm Augarten
  • Active topic control and topic leadership
  • Monitoring and reporting

Services Content

  • Study design for surveys and polls
  • Press documents and releases: Planning, text, visuals
  • Press and exclusive interviews
  • Homestories: editorial and organisational handling
  • Development and implementation of “hands on” workshops for key journalists
  • Handling of advertorials and advertisements
  • Product tests, management of borrowed equipment and test series for leading journalists

Services Channels

  • Traditional press relations and contact point for the media
  • Influencer communication
  • Journalist mailings


  • Positioning as a leading brand for passionate and urban gardeners
  • Strong image and high popularity in Austria
  • Continuous increase in press enquiries
  • Satisfied cooperation partners
  • Evaluation 2022:
    • 251 clippings print and online
    • 9 million reach
    • 56 % of coverage self-initiated



Fotos ©: Gardena & Daniel Bointner