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For over 50 years, GARDENA has been offering everything that the heart of passionate gardeners desires. The focus of the cooperation with the leading supplier of high-quality tools for the garden, patio and balcony is communication with end consumers. These are reached with a mix of media work, innovative PR campaigns and influencer marketing.
CLIENT
Gardena
CASE
Colourful communications mix for the market leader in gardening
PERIOD
Ongoing since 2018
Services Strategy
- Strategic communications consulting
- Initiation and ongoing development of cooperations such as City Farm Augarten
- Active topic control and topic leadership
- Monitoring and reporting
Services Content
- Study design for surveys and polls
- Press documents and releases: Planning, text, visuals
- Press and exclusive interviews
- Homestories: editorial and organisational handling
- Development and implementation of “hands on” workshops for key journalists
- Handling of advertorials and advertisements
- Product tests, management of borrowed equipment and test series for leading journalists
Services Channels
- Traditional press relations and contact point for the media
- Influencer communication
- Journalist mailings
Results
- Positioning as a leading brand for passionate and urban gardeners
- Strong image and high popularity in Austria
- Continuous increase in press enquiries
- Satisfied cooperation partners
- Evaluation 2022:
- 251 clippings print and online
- 9 million reach
- 56 % of coverage self-initiated
