ikp | PR Agentur Österreich: Wien Salzburg Vorarlberg Graz

Case

„Hot topic“ child-friendly nutrition

Corporate Communications

Hardly anything stirs up emotions like food for children. The standards are high, but what does this look like in practice? We position the children’s catering specialist Goldmenü as an expert in child-friendly nutrition and make the topic a talking point.

What do children like to eat most? How do parents cook at home? What does lunch look like at primary schools? What do schools want to offer and what can they offer? And what do head teachers want? Through collaborations, facts from study results and nutritional expertise, we create a platform for Goldmenü, stimulate discussion and raise awareness among stakeholders.

Auftraggeber

CLIENT

Goldmenü

Event

CASE

„Hot topic“ child-friendly nutrition

Zeitraum

PERIOD

2022 - today

Services Strategy

  • Definition of objectives
  • Cooperation, for example with SIPCAN
  • Support with study design
  • Strengthening media relations

Services Content

  • Media-friendly presentation of study results
  • Offering interviews
  • Media releases plus adaptations
  • Stakeholder communication

Services Channels

  • Media (print, online)
  • Stakeholder communication

Results

  • Regular topic setting
  • Interviews and reports in daily and online media
  • September 2025 24 media reports, on 28/29 January 2026 13 media reports, including ORF.at, Der Standard, Kurier, Salzburger Nachrichten, Die Presse, Ö3, private radio stations and many more. The education server schule.at has also already reported on this.