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The food industry in Vorarlberg is full of exciting and attractive career opportunities.
To make this fact even clearer, to compensate for the lack of knowledge surrounding the existing career profiles and, above all else, to find much-needed skilled workers and apprentices, local food companies have joined forces in a shared communication campaign. With #schaffago (“go to work”), together with ikp Vorarlberg, VLMI has launched a fresh, “young” and attractive employer branding campaign focusing on social media activities as well as image and video communication.
Client
Association of the Vorarlberg Food Industry (WKV)
Case
Live your enjoyment – Vorarlberg food industry (VLMI)
Campaign period
ongoing project (since spring 2018)
Strategy services
- Strategic communications consulting, analysis and concept
- Corporate and brand communications
- Employer branding and internal communication
- Workshops
Content services
- Topic planning
- Written content and editing
- Visualisation and graphics
- Photo, video and audio
Channels services
- Media relations
- Social media management
- Influencer relations
- Information and education campaigns
Result
The campaign is running very successfully, and has been expanded from a pure “professional initiative” at its launch to a “workforce initiative”. In the first three years of the campaign, we succeeded in significantly increasing the awareness for the Vorarlberg food industry, as confirmed by a representative survey in 2021. The ever-increasing numbers of visits and followers on Instagram, YouTube, TikTok and the campaign website underline our success. Accordingly, it has been possible to reach each resident of Vorarlberg 4.3 times via the different channels.
