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Case

Premiere of Salesforce Live in Vienna

Stakeholder communication
Salesforce Live Wien

The premiere in Vienna featured a keynote speech by the country leader, various expert sessions, live demos and lots of networking with Salesforce customers and partners.

In total, there were more than 1,000 registrations and almost 800 participants on site. The ikp team took care of the LinkedIn channel, orchestrated media cooperations, organised a media tour with several stops, topics and highlights for the journalists and briefed and accompanied the video and photo team.

Auftraggeber

CLIENT

Salesforce

Event

CASE

Salesforce Live Vienna 2022

Zeitraum

PERIOD

October/November 2022

Services Strategy

  • Media tour organisation and concept
  • Media cooperation

Services Content

  • Texts for press material and media cooperations
  • Social media posts
  • Photo and video editing

Services Channels

  • Media relations
  • Editorial planning for LinkedIn
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Results

  • Awareness boost for the entire Salesforce ecosystem through editorial media coverage (text and video)
  • Above-average engagement on LinkedIn