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Communication for all the senses: At the world’s first FRoSTA Additives Workshop, local media and content creators were able to see, smell, and taste what it truly means to go without additives.
The FRoSTA „Reinheitsgebot“ is unique in the frozen food industry – meaning: no added flavors, no hidden ingredients, just 100 percent natural ingredients.
At the first FRoSTA Workshop, invited journalists and influencers got to watch and taste firsthand what that means on the plate during a live cooking duel between FRoSTA CEO Felix Ahlers and Christian Niemeyer, head of the German Additives Museum.
A deep dive came through supertaster experiments with acid converters and bitter blockers. In addition, guests got exclusive insights into the first FRoSTA study in Austria on the frozen food habits of Austrians.
CLIENT
FRoSTA
CASE
Social and Influencer Buzz for FRoSTA
PERIOD
2025
Services Strategy
- Concept development, planning, and guest management
- End-to-end event organization – from hosting to venue coordination
- Building and nurturing personal connections with Austrian media and content creators
Services Content
- Aufbereitung Fragebogen Marktforschung
- Pressetext zu Studie & Workshop
- Erstellung Q&A, Briefings, Factsheets usw.
- Briefing Speaker, Testimonial, Moderation
Services Channels
- Aufbereitung Fragebogen Marktforschung
- Pressetext zu Studie & Workshop
- Erstellung Q&A, Briefings, Factsheets usw.
- Briefing Speaker, Testimonial, Moderation
Results
- Networking and engagement with leading Austrian media outlets and top content creators
- Earned media reach to date: 1.3 million
- Earned social media reach: 215,280 people (based on follower count)
