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Content management and social media in art and culture
Introducing the independent cultural association SZENE Salzburg: Not only the events are colorful, diverse and rich in variety, but also the social media presence, which was redesigned and created by ikp Salzburg. The trend in social media is to move from the descriptive to the demonstrative: The posts and reels created are designed to convey a sense of personal contact and to reach a young audience in particular.
Customer
SZENE Salzburg
Case
Content management and social media in art and culture
Period
Ongoing project (since summer 2022)
Strategy
- Social media concept & strategy: festival highlights, performances & artists onstage & behind the scenes.
Content
- Social media content planning and implementation
- Community management
- Behind the scenes: production of video material, interviews, storyboards for videos (reels) with artists, stage technicians, choreographers, etc.
- Graphic realization of the postings, visuals in the SZENE Salzburg Corporate Design
- SZENE-Dance-Festival campaigns
Channels
- Instagram and Facebook content management
- Lead ad campaigns and adverts on social media
- Influencer relations
- Media relations & classic press work
Results
The steadily growing number of followers and increasing reach are impressive proof of the effectiveness of the content. A well-balanced mix of self-produced image and video content as well as the cooperation with a influencer from Salzburg informs the growing online community about current and future SZENE Salzburg events and festivals.
Links
Instagram presence of the SZENE Salzburg: https://www.instagram.com/szene_salzburg/?hl=de
