To introduce the new sebamed care shower watermelon & mint, a spring-like mailing was sent to selected journalists and influencers–beautifully packaged and with a personal compliment card “You are one in a Melon”.
In keeping with the new care shower, we included watermelon and mint seeds. This mailing was truly mint to be!
A media cooperation and a press release rounded off the communications for the new product.
Launch of a new product
- Concept and idea
- Selection of media and influencers
- Media cooperation
- Texting of mailing and press release
- Media relations
- Influencer relations