Award-winning Architecture and Construction Magazines
Corporate Publishing
To introduce the new sebamed care shower watermelon & mint, a spring-like mailing was sent to selected journalists and influencers–beautifully packaged and with a personal compliment card “You are one in a Melon”.
In keeping with the new care shower, we included watermelon and mint seeds. This mailing was truly mint to be!
A media cooperation and a press release rounded off the communications for the new product.
CLIENT
sebamed
CASE
Launch of a new product
PERIOD
February/March 2022
Services Strategy
- Concept and idea
- Selection of media and influencers
- Media cooperation
Services Content
- Texting of mailing and press release
Services Channels
- Media relations
- Influencer relations
Results
- Many editorial media reports on the new care shower
- Numerous social media postings by influencers
- sebamed strengthened as a brand in Austria
