ikp | PR Agentur Österreich: Wien Salzburg Vorarlberg Graz


Social media campaign #meintraumtag

Brand PRDigital PR

With the “#meintraumtag” (mydreamday) social media campaign, the cable cars in Vorarlberg ask their community to post photos, stories and videos of their dream day in the mountains of Vorarlberg. Up for grabs for the winning entries are summer and winter day tickets for the skiing and hiking areas in Vorarlberg.



Cable cars association of the Vorarlberg Chamber of Commerce



Meintraumtag (mydreamday)


Campaign period

ongoing project (since winter 2017)

Strategy services

  • Concept and idea
  • Corporate and brand communication

Content services

  • Copy writing and editorial planning for social media
  • Photo and video editing
  • Visualisation and graphics

Channels services

  • Social media and community management
  • Influencer relations


Approximately 18,000 photo and video posts under the hashtag #meintraumtag, 670 days of YouTube videos, more than a million video views and more than nine million impressions on our own channels, plus millions of views for our GIFs and daily community interactions. The #meintraumtag campaign hasn’t just been a success story for our client, it has also been a hit with the wider online community.

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