ikp | PR Agentur Österreich: Wien Salzburg Vorarlberg Graz


Let’s Talk About Sex … a Sparkling Event

Brand PR

Reaching media representatives and influencers at the same time and getting them excited about different products from Durex, Veet and Scholl? You need an extraordinary location, sparkling topics and a prominent cast!

Under the motto “Health is Beauty”, our stakeholders were able to get to know the latest product innovations from the areas of beauty, lifestyle and fashion. The event included celebrity support from social media celebs such as Michael Buchinger, who hosted the evening, and Mrs. and Mr. Clear, who shared their secrets during the Durex Sex Talk. But not only that, they and other talk participants explained about orgasm equality, prevention and condom use as well as interesting results of the Global Sex Survey. To involve the audience in the Durex Talk, we organised an anonymous live vote via smartphone and displayed the results directly during the talk.



Reckitt Benckiser (for the brands Durex, Veet and Scholl)



Let’s Talk About Sex … a Sparkling Media and Influencer Event



Brand communications for Reckitt Benckiser's Consumer, Hygiene & Health products 2016-2021

Services Strategy

  • Concept and organisation of the event incl. location scouting
  • Selection of experts
  • Contact and invitation management
  • Event monitoring and on-site support
  • Reporting and evaluation

Services Content

  • Director’s schedule
  • Talking points
  • Press material
  • Media kits for influencers
  • Goodie bags
  • Live poll on site at the Sex Talk

Services Channels

  • Traditional press relations Health/women’s media
  • Influencer marketing
  • Social media communications


  • Around 30 participants (journalists, trade partners and influencers)
  • Numerous (unpaid) social media posts by influencers
  • Broad media coverage in key media
  • Great demand for the products



Fotos: © RB/Stefanie Starz